This document outlines the specific characteristics of the ideal customer profile.
TrackChain is an annual subscription SaaS platform that provides visibility, speed, and flexibility in end-to-end first-mile ground logistics processes. Therefore, the client or decision-maker is almost never the end-user. Typically, it is the leader (C-Level) of the logistics team of a "shipper" or "Loads generator" company. In other words, they have a solid ecosystem of carrier providers that helps them move and distribute their products with dedicated transport units (FTL). The client has a need to optimize this process of interaction with their provider ecosystem.
Based on the experience gained, product evolution, and interaction with users and decision-makers, it has been determined to subdivide the ICP into the following three categories: