TrackChain Go-to-Market Strategy: Mexico and Mexico-USA Cross-Border

TrackChain is an AI-powered all-in-one SaaS freight management platform focused on optimizing logistics in Mexico and Mexico-USA cross-border operations. This go-to-market strategy is designed to address the specific challenges of these markets, offering real-time visibility, automation, and process optimization solutions for companies of various sizes in the logistics sector.

Main Objective

Close 2 new clients per month, focusing on sustainable and high-quality growth.

Target Market

• Domestic logistics in Mexico
• Mexico-USA cross-border operations

Customer Segments (ICPs)

1. Pro: Small teams (2-10 people), <1,000 monthly shipments
2. Advance: Medium teams (up to 15 people), 1,000-5,000 monthly shipments
3. Enterprise: Large teams (up to 25 people), <10,000 monthly shipments

Go-to-Market Strategy

How we will scale TrackChain.

1. Outbound Sales

Focus: Advance and Enterprise ICPs

Strategies:

1. Leverage family network with 30 years of logistics experience
2. Detailed research on key prospects in Mexico-USA logistics sectors